Leonard’s is fortunate to have an amazing yearbook staff! Each year they go above and beyond to help our school yearbook advisers. They do everything from answering technical support calls to holding yearbook workshops. Lisa is a major part of the Designer Yearbook team and Leonard’s is proud to have such an awesome employee helping their customers! Check out the full interview!
Which department do you work in?
Graphics Department and the Designer Yearbook Tech Team
What are some of your daily tasks?
I work on Designer Year Book Covers (DYB) – design & pre-flight, design and implement print and web materials for DYB, pe-flight & produce Designer Yearbooks, answering tech calls, and conducting DYB workshops.
Here at Leonard’s we capture memories! What is one memory you are glad you captured through photography?
My daughter’s happiness!
What are three words that best describe you?
Determined, persistent, and always smiling!
Do you have any special talents?
If you could learn to do anything, what would it be?
To play a musical instrument.
If you could meet anyone, living or deceased, who would it be?
Tom Hanks – I think he must be an awesome person to know!
What is the best part of waking up?
Is a picture worth a thousand words?
Actually, it’s worth an infinite number of words, because every person who ever looks at an image can think of a different word to describe what they see.
This week we are very pleased to announce that our Senior Spotlight is Michaela from Lake Howell High School. This awesome senior will be graduating with honors in the spring. She is on the varsity soccer team and participates in track. Michaela is also a member of the National Honor Society, Varsity Club, and the Fellowship of Christian Athletes. Upon graduating from high school, Michaela plans to attend the University of Florida where she will study medicine. Her most challenging undertaking thus far has been juggling soccer, school, clubs, and a job. “This taught me to set priorities and keep organized,” Michaela said. Keep up the great work Michaela! We wish you the best this year!!
Fall is here and the temperature is starting to (finally) drop, which means it is now jacket season! One trend that has been hitting the runways and fashion magazines is quilted jackets. I know what you’re thinking: the puffy jackets? Well, this winter staple has surely undergone a much needed makeover! We now see quilted jackets in all different shapes, sizes, and colors. Honestly, we are kind of diggin’ this look! What do you think? Is the puffy jacket comeback a big ol’ mistake? Or will you be rockin’ a quilted jacket this season?
Questions? Comments? Feel free to contact us at email@example.com
This week we are proud to announce that our Senior Spotlight is Suman from Winter Springs High School! This awesome senior is involved in many extracurricular activities and will be graduating with honors in the spring. She also spends time volunteering at hospitals and her mosque. Upon graduating from high school, Suman plans to attend UCF where she will major in Health Sciences. Ultimately, she would like to go onto Medical School to pursue a career as an Oncologist. When asked if a photo is truly worth a thousand words, Suman says, “Yes! I believe to everyone a picture can tell a different story and take you back to a particular memory.” Way to go, Suman! We know you will go very far!
The 1980s was a decade of great social, economical, and technological advancement. It was during this decade that Leonard’s Photography made the “Big Move” from our humble St. George Street location to our present location on San Marco! For a short time Leonard’s continued to utilize the St. George location for film processing until it was eventually moved over permanently in 1983.
At this point, we were still bagging all of our photos by hand. It was an extremely tedious process that required the use of many employees. Leonard’s was operating almost twenty-four hours a day with second and third shifts. A few of our wonderful team members up in the lab began working for Leonard’s during this time. Susan Winman, the Photographic Lab Supervisor, joined the team during the Big Move. She was brought on to help Linda with film processing at the St. George location!
Upon graduating from the University of Florida, Claudia Dencer, the Director of School Relations and Marketing, was busy exploring her options for the future. Her father, Leonard R. Tucker Jr., President of Leonard’s Photography, suggested looking into one of the open photographer positions with the family business. “I quickly realized that I really liked the photography business on a full time basis, especially doing senior portraits and the creative aspect of it. It sort of took off from there,” Claudia says.
Eventually, Claudia transitioned from being a photographer to a major role in the main office of the company, moving up the ladder to become the Director of School Relations and Marketing. Fourteen years later she has never looked back. She is heavily involved in the company’s leadership as well as the follow through of the Customer Service Department.
“I have always enjoyed the creative side of just about everything we do at Leonard’s,” Claudia says. Claudia also leads the Visual and Creative Marketing Department. “You have to strike a balance between the old and the new. We like to maintain our traditional core values of handling service on a personal basis, but you also have to communicate in a modernistic way. We have to make sure our brand meets the needs of our young audience.”
Claudia emphasizes the importance of creativity, especially when meeting a young person’s needs as well as their parents. “For example, we offer an artistic piece for the senior’s best poses and that always goes over really well, and it is fun to create,” she says. “But more importantly, we are creating an experience. Our goal will always be to make that experience an extremely positive one.”
Working for the three-generation family run business naturally carries both pride and responsibility, which Claudia embraces. “We pride ourselves on being a company that has done everything in-house,” she says. “It has given us so much flexibility. You can change things on the fly and not worry about having to go to someone else outside to create a product or piece of equipment. We pretty much handle all of that on our own, and I think that is our biggest strength as a company.”
As many of you know, clogs have made a major come back! They are no longer the frumpy and dull shoe of the past. We now see clogs in a variety of styles! Whether they are flats, brightly colored wedges, heels or platforms, clogs are all over the place. We are kind of diggin’ this comeback! What do you think? Will you be clogging around town this spring?
Questions? Comments? Feel free to contact us at firstname.lastname@example.org
This we are excited to announce that our Senior Spotlight is Ashley from Bishop John Snyder High School! This incredible senior is a varsity cheerleader, on the varsity track and cross country team, and part of the Interact Club. She spends time volunteering for various organizations that support breast cancer awareness and autism awareness as well as helping out with cheer camp each year. Upon graduating from high school in the spring, Ashley plans to attend college. She is most looking forward to the whole college experience and learning how to be independent. One of her most challenging undertakings thus far involves improving her performance in track. “I really had to improve my mile times. I learned that if you keep pushing yourself and focus on the goal, anything is possible,” said Ashley. When asked if a picture is truly worth a thousand words, Ashley said, “Yes! A picture has the power to tell a story or express a feeling that sometimes we can’t find the words for.” Great job, Ashley! We know you will go very far!
During this decade Leonard’s was still located on St. George Street in downtown Saint Augustine. We had just begun processing our own color prints which were being offered to our growing number of schools throughout the state. It was also during this time that we purchased off-set printing presses that allowed us to print all of our paperwork internally (flyers, order forms, etc.). However, one of the most important advancements we made during the seventies was the creation of our Yearbook division. In 1977, we produced our first school yearbook!!
The Leonard’s School Relations Department is a crucial part of the success of Leonard’s Photography. Just as the name indicates, the team members that make up the School Relations Department primarily consult with the schools to make sure their needs are being met. “Our schools are the foundation of our business,” says Regan Canada, Leonard’s School Relations Representative. “We always want to make sure their picture day runs as smoothly as possible. The School Relations Department helps to provide the necessary tools and information our schools need to make that happen!”
The School Relations Department is also in constant contact with our sales team and photographers. “There is a sense of confidence that I feel when talking to my schools, and directing them to School Relations,” says Lisa Dowling, Leonard’s Educational Technology Specialist. “I love it that our schools are receiving top notch, knowledgeable care in all of their dealings with Leonard’s. The attention to detail for each individual school is one of the things that set Leonard’s apart!”
School Relations is certainly one of the main aspects of Leonard’s that has ensured their continued success “I’ve been involved in the school photography business for 30 years and I can honestly say that Leonard’s School Relations Department is without a doubt the best with which I’ve ever had the pleasure to work,” says Sam Shilling, Leonard’s Sales Representative. “They are the first to have contact with our customers and school staffs. I have always found them to be professional, friendly and they go that extra mile to help with any situation or questions.”
The School Relations Department is a true asset to Leonard’s Photography. Claudia Dencer, the Director of School Relations and Marketing, is extremely proud of School Relations and the team that makes up the department. “I am so fortunate to have such a versatile team that makes sure our schools are always taken care of as a whole,” states Claudia. “In this day and age, most customer service needs are met by automated systems. We like to maintain our traditional core values of handling service on a personal basis.”